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Writer's pictureAllen Johnston

**HOW TO MARKET AND PROMOTE YOUR PROJECT IN 2024**

Digital marketing has become more dynamic than ever. A one-time approach won’t cut it; building a fan base requires consistency, adaptability, and a combination of online tech and real-world networking.


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**ONLINE MARKETING**


Having a Facebook, ReverbNation, Twitter, or email list is a start, but engagement—not just numbers—builds real fans. Here’s how to maximize your online presence:


1. **Initial Contact:**

- Approach potential fans courteously, making a memorable first impression.


2. **Ongoing Connection:**

- Regularly engage with your audience by asking questions and learning what they want. Respond authentically to create loyalty.


3. **Provide Updates:**

- Keep your audience informed on your project and yourself. Updates can include new releases, collaborations, and ways for fans to stay connected.


4. **Offer Freebies:**

- Reward fans with exclusive content—photos, video clips, early song releases, or even free tickets to events.


5. **Re-engage:**

- Stay connected through personalized messages and respond to feedback. Happy, engaged fans are more likely to support your work financially.


**Plan for Professionalism**: Honesty, respect, and consistency form the foundation of long-term fan relationships. Treat every interaction with professionalism to foster lasting connections.


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**DIRECT-TO-CONSUMER STRATEGY**


Today’s marketing is direct to consumer, utilizing mobile delivery, video, photos, and streaming. Platforms like Instagram, TikTok, YouTube, and Spotify Canvas allow you to reach fans where they already are.


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**PHYSICAL NETWORKING**


As Atlanta entrepreneur Hotep says, “Your network is your net worth.” Here’s how to make the most of networking events and industry conferences:


**Productive Networking Tips**


1. **Research the Conference:**

- Know who’s attending and create a list of people you’d like to connect with.


2. **Set Up Meetings in Advance:**

- Use email to set up one-on-one meetings with industry professionals, including publicists and artists, before the event.


3. **Professional Communication:**

- Use clear, professional language in all interactions. Be concise and avoid slang.


4. **Presentation Matters:**

- Prepare thoroughly. Make sure you’re well-rested, groomed, and prepared to make a good impression.


5. **Be on Time and Focused:**

- Arriving on time shows respect for others’ time and allows you to catch all the key insights.


6. **Take Notes and Stay Organized:**

- Bring a notebook to jot down details, names, and any follow-up actions.


7. **Have Business Cards Ready:**

- Your card should include your name, email, website, phone number, and branding elements like a logo.


8. **Show Respect with Business Cards:**

- When you receive a card, show respect by reading it before putting it away.


9. **Document the Experience:**

- Take photos with panelists and industry pros. Use these as relationship-building tools by sending the photos in a follow-up message.


10. **Be Polite and Courteous:**

- Show professionalism in every interaction. A good reputation is invaluable in the industry.


11. **Follow Up Consistently:**

- Email, call, and check in periodically with contacts. Persistence pays off.


12. **Online Presence:**

- Ensure you have an updated website where fans can learn more about you. Include downloadable MP3s or video content to showcase your talent.


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Adapt to modern marketing by blending online and in-person strategies to reach a broader audience and establish lasting fan relationships. Keep your focus on authentic engagement, and you’ll grow a community that supports and sustains your career.

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