Allen Johnston – The Music Specialist www.asha.com** | **Updated 2025 The music industry was built on racial segregation—and in 2025,...

Allen Johnston – The Music & Media Innovator  www.asha.com     Traveling the world has shown me the vast opportunities available for...

The African diaspora, scattered across the globe, represents a vast and untapped reservoir of potential. From the Americas to Europe, the...

Music is now a global, digital commodity.  Thanks to advancements in technology and the affordability of recording equipment, nearly...

Music is now a global, digital commodity.  Thanks to advancements in technology and the affordability of recording equipment, nearly...

Allen L. Johnston – The Music Specialist www.asha.com This story needs to be told because, even in 2025, people are still falling for the...

In a world increasingly defined by division, inequality, and systemic injustice, the role of artists—particularly musicians—has never...

Traveling internationally has opened my eyes to the immense opportunities available for people of color across the globe. Specifically,...

By Allen Johnston – The Music Specialistwww.asha.com The music industry has changed drastically and will never return to what it once...

Having a bad attitude. Showing up late, skipping rehearsals, ignoring your scene, clashing with bandmates, or neglecting your fans...

Many of my peers often ask how I’ve managed to remain relevant in the entertainment industry. The answer is simple: I’ve held onto the...

You’ve called us "Old School," mocked our so-called “ancient thinking,” and laughed at our struggles to keep up with the times. But now,...

The evolution of music distribution within my lifetime has been nothing short of revolutionary. Initially, record labels paid artists a...

Digital marketing has become more dynamic than ever. A one-time approach won’t cut it; building a fan base requires consistency,...

Southern Soul music, with its roots in the deep South, has historically been a powerful force in American music culture. Combining...

Two significant technological advancements hold the potential to revive localized Black radio programming, enabling local advertisers to...

Online marketing and promotion have evolved, and if you think you can build a huge fan base with a one-time effort—think again. Promoting...

**Allen L. Johnston – The Music Specialist** [www.asha.com](http://www.asha.com) I've witnessed the dramatic shifts in the music...

Over the past 70 years, I've attended numerous music business conferences, both as a participant and a presenter. I've witnessed a range...