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FACTS ON ROYALTY STREAMS WORLDWIDE (2025 UPDATE)
Allen Johnston – The Music Specialist www.asha.com The global royalty collection landscape continues to evolve, with CISAC...

Allen Johnston
1 day ago2 min read
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YOUR IDENTITY IS NO LONGER PRIVATE – AND FACEBOOK KNOWS MORE THAN YOU THINK
YOUR IDENTITY IS NO LONGER PRIVATE – AND FACEBOOK KNOWS MORE THAN YOU THINK Allen Johnston – The Music Specialist | www.asha.com ...

Allen Johnston
2 days ago2 min read
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CONTROLLING MUSIC – A DANGEROUS COURSE IN 2025
In 2025, South Africa remains deeply divided over the legacy of apartheid-era songs, reigniting debates around free speech, historical...

Allen Johnston
May 182 min read
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NO POSITIVE REPUTATION = VULTURES
The modern entertainment industry has birthed a new breed of opportunist—those who turn "shady business" into a full-time hustle. Their...

Allen Johnston
May 94 min read
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MUSICAL DECISIONS – 2025 EDITION
Allen Johnston – The Music Specialist www.asha.com In 2024, over 500,000 new tracks flooded streaming platforms daily, yet only a...

Allen Johnston
Apr 272 min read
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Allen Johnston
Apr 170 min read
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MUSIC BUSINESS = STILL A RACIST INDUSTRY?
Allen Johnston – The Music Specialist www.asha.com** | **Updated 2025 The music industry was built on racial segregation—and in 2025,...

Allen Johnston
Apr 142 min read
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CELLPHONES, EDUCATION, AND YOU IN 2025
Allen Johnston – The Music & Media Innovator www.asha.com Traveling the world has shown me the vast opportunities available for...

Allen Johnston
Apr 132 min read
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Africans Unite: Harnessing the Power of the Global African Diaspora Market
The African diaspora, scattered across the globe, represents a vast and untapped reservoir of potential. From the Americas to Europe, the...

Allen Johnston
Mar 143 min read
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COULD THIS BE YOU?
Music is now a global, digital commodity. Thanks to advancements in technology and the affordability of recording equipment, nearly...

Allen Johnston
Feb 232 min read
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COULD THIS BE YOU?
Music is now a global, digital commodity. Thanks to advancements in technology and the affordability of recording equipment, nearly...

Allen Johnston
Feb 232 min read
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A TRUE STORY OF INDUSTRY ABUSE
Allen L. Johnston – The Music Specialist www.asha.com This story needs to be told because, even in 2025, people are still falling for the...

Allen Johnston
Feb 143 min read
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Being Neutral Is No Longer an Option: The Call for Music That Matters
In a world increasingly defined by division, inequality, and systemic injustice, the role of artists—particularly musicians—has never...

Allen Johnston
Jan 263 min read
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CELLPHONES, EDUCATION, AND YOU
Traveling internationally has opened my eyes to the immense opportunities available for people of color across the globe. Specifically,...

Allen Johnston
Jan 92 min read
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Are You Still Making CDs – WHY?
By Allen Johnston – The Music Specialistwww.asha.com The music industry has changed drastically and will never return to what it once...

Allen Johnston
Dec 26, 20242 min read
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Ways to Ruin Your Music Career
Having a bad attitude. Showing up late, skipping rehearsals, ignoring your scene, clashing with bandmates, or neglecting your fans...

Allen Johnston
Dec 19, 20242 min read
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Embracing Change: How I Adapted to the Digital Revolution in Music
Many of my peers often ask how I’ve managed to remain relevant in the entertainment industry. The answer is simple: I’ve held onto the...

Allen Johnston
Dec 10, 20243 min read
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AN OPEN LETTER TO THE "THUG GENERATION"
You’ve called us "Old School," mocked our so-called “ancient thinking,” and laughed at our struggles to keep up with the times. But now,...

Allen Johnston
Dec 4, 20242 min read
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Major Label Deals
The evolution of music distribution within my lifetime has been nothing short of revolutionary. Initially, record labels paid artists a...

Allen Johnston
Nov 9, 20241 min read
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**HOW TO MARKET AND PROMOTE YOUR PROJECT IN 2024**
Digital marketing has become more dynamic than ever. A one-time approach won’t cut it; building a fan base requires consistency,...

Allen Johnston
Oct 27, 20242 min read
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