Over the past 70 years, I've attended numerous music business conferences, both as a participant and a presenter. I've witnessed a range of conference models, seminar strategies, and label presentations. Typically, these events come with a hefty price tag: fees to attend, perform, advertise, review films, and even additional costs for private sessions with presenters and panelists. The emphasis is often more on showcasing talent or projects rather than on genuine education. This approach suggests that mere visibility will advance one's career, while the opportunity for meaningful learning is often lacking.
Personally and professionally, I find this model frustrating. I’ve even tried to create my own conference models several times. However, I recently encountered one that I truly believe represents the future of excellence in the industry.
The standout example is the Radio, Music, Film Alliance of Georgia. Established in 2022 by Emmanuel Lewis and Ebonice Atkins, this organization aims to leverage music and film to drive positive societal change. Along with Alliance administrator Rene Atkins, they have set out to educate and expose Georgia's creatives to broader audiences, offering insights into industry tactics, legalities, and new technologies—all at no cost.
The 2024 summit exemplified this approach. It allowed all attendees to connect and interact throughout most of the events, including vendors, red carpet interviews, live online radio broadcasts, video podcasts, artist showcases, and awards. This setup provided a refreshing environment for networking, strengthening existing relationships, forging new ones, and exploring business opportunities, all while promoting individual projects and products.
Moreover, the seminar and panel discussion segments were free to attend, a rarity in my experience with conferences. This format facilitated genuine education, interactive Q&A sessions, and post-seminar discussions—essential tools for RMF Alliance members, artists, and creatives.
The only cost to attend both days was $45, and it was announced at the Saturday Awards All White Gala that the goal is to secure full corporate sponsorship to make future events free for Alliance members.
This model represents the direction in which entertainment industry conferences are heading. As Emmanuel Lewis puts it, “We work tirelessly to break barriers, create opportunities, and promote artistic endeavors that make a difference.”
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