Allen L. Johnston – The Music Specialist www.asha.com This story needs to be told because, even in 2025, people are still falling for the...

In a world increasingly defined by division, inequality, and systemic injustice, the role of artists—particularly musicians—has never...

Traveling internationally has opened my eyes to the immense opportunities available for people of color across the globe. Specifically,...

By Allen Johnston – The Music Specialistwww.asha.com The music industry has changed drastically and will never return to what it once...

Having a bad attitude. Showing up late, skipping rehearsals, ignoring your scene, clashing with bandmates, or neglecting your fans...

Many of my peers often ask how I’ve managed to remain relevant in the entertainment industry. The answer is simple: I’ve held onto the...

You’ve called us "Old School," mocked our so-called “ancient thinking,” and laughed at our struggles to keep up with the times. But now,...

The evolution of music distribution within my lifetime has been nothing short of revolutionary. Initially, record labels paid artists a...

Digital marketing has become more dynamic than ever. A one-time approach won’t cut it; building a fan base requires consistency,...

Southern Soul music, with its roots in the deep South, has historically been a powerful force in American music culture. Combining...

Two significant technological advancements hold the potential to revive localized Black radio programming, enabling local advertisers to...

Online marketing and promotion have evolved, and if you think you can build a huge fan base with a one-time effort—think again. Promoting...

**Allen L. Johnston – The Music Specialist** [www.asha.com](http://www.asha.com) I've witnessed the dramatic shifts in the music...

Over the past 70 years, I've attended numerous music business conferences, both as a participant and a presenter. I've witnessed a range...

Allen L. Johnston - The Music Specialist    [ www.asha.com ]( http://www.asha.com ) Stop complaining about how your music isn’t getting...

*By Allen L. Johnston – The Music Specialist* [www.asha.com](www.asha.com) The entertainment industry today is strategically influencing...

I have a question for you: As an artist, why do you want to get radio airplay? The typical response I hear is “to become a star” or to...

Recently, while organizing an event in Atlanta, I reached out to local press for coverage. To ensure I didn't make cold calls, I obtained...

Has it ever occurred to you to teach a youngster WHY they make music? It is historically known that we as a people have used music as a...

The landscape of business has undergone a profound transformation. In recent conversations with my best friend, we've touched upon a...